2. Perform Keyword Research

Of course, you know you should keep at creating blog posts that are related to your business. While you keep publishing niche-related posts, you must also target specific keywords based on search queries. Use targeted keywords for your write-ups.

Keyword research is the simple process of targeting specific keywords based on what people are searching. For instance, “How to publish a manuscript” is something that many people search for. If you own a publishing firm, you can create a post titled “How to apply for an international standard book number”.

Use keywords in your headline, opening paragraph and write the rest of your post naturally keeping your targeting keywords in mind. This way, chances are you’ll rank your posts better in SERPs and your ideal audience will find them easily. Plus, you can get tons of topic ideas for your next post through keyword brainstorming.

3. Use Visuals

Incorporating topically-related images or video content can help increase reader engagement. Readers keep in mind 20% of what they hear (without images included), but retain roughly 70% of what they hear and see (with images included). Readers’ attention span is always short. But, they want to get the key concepts absorbed once they’re done reading the post.

Using charts or infographics sometimes in your blog posts can potentially make readers stay longer before clicking away. And readers tend to remember most of the points analyzed in the content.