2 - Active Campaign

Active Campaign is an email marketing tool with other features such as CRM (Customer Relationship Management) and on-site messaging.

You can create and send emails based on the interests of your subscribers. If you understand the power of personalized emails, you'll be able to increase the number of leads, which will likely increase the number of sales and profits to your business through these campaigns?

This email service responds to your customers based on different actions that were taken while on your site. Let's say someone browsed through your products and places some items in the cart, but never gets to complete the order within a specified period of time.

Active Campaign takes it up from there and sends this customer emails to remind her about the pending order.

From the insights you receive from Active Campaign, you can discover the subscribers that respond most to your emails. And you could use this information to target these people with particular product offers.

And if you have an interest in testing Active Campaign before paying, there's a free trial period for that.

Pros

• You could use this tool to track and analyze the way your emails are responded to
• It's designed to help you send personalized emails to different people based on their interests and needs.

Cons

• Though it comes with some simple features, the email editor isn't as easy to use for everyone.