2) Attention-grabbing introduction:

The introduction comes next after the headline. You have a probability of losing your audience interest within the first 3 seconds on your page. As such, the first few lines in your introduction should be attention-grabbing. They will determine if your audience will desire to read more or drop your work.

3) Research:

Having captured your audience attention, you must keep your audience. You must research your content and write as an authority in your niche. You can back up your writing with references, data, statistics and other sources that can support your credibility.

4) Be Unique:

This is an essential part of the whole work. You should have a unique writing voice. It is your identity in the industry; it has a lot to do with your business goals and brand. Make it simple and unique.

5) Use SEO Best Practice:

Since you are writing for viewers on search engines, optimize your content for search engine optimization. Ensure your writing is keyword focused. Use short paragraphs, engage list where possible and other SEO best practice.

6) Proofread and Edit:

You can always do this yourself. As much as possible, get a third eye to see through for you. Check your work and see how you can improve it. There are tools like Grammarly can be helpful here.