2. Tracking Code

A change in your site’s tracking code can cause it to have a drop in traffic. Even changes to your analytics plugin can lead to the problem of Tracking Code. Check out your tacking code and make sure there is no problem with it.

To check if it is well installed, you need to go to the tracking code section under Admin. Be sure the code is working well and can be clearly-interpreted by Google Analytics. If you see signs of any problems, you should go to the Google Analytics help page and check how to solve the problem.

3. Changes in Google Algorithm

Google frequently changes its algorithm; sometimes, even more than once in a day. Google may change its algorithm as much as 600 times a year. Such changes may be small and minor and at other times, the changes may be major updates such as Panda.

Major changes can have a significant effect on your ranking in search results, and consequently, on your traffic. To guard against such major changes, you always have to keep up with any released algorithm updates and update your site and content accordingly.

You need to keep your site and content in line with algorithm updates. You should follow every guideline it gives and desist from black hat practices mentioned in its guidelines. You can follow the WordStream blog to get current SEO updates.

You can also find news on Search Engine Updates and G-Squared Interactive; you can find out about the causes and effects of algorithm updates.

You should find information on the types of Google penalties, reasons for Google penalties, the effects of these penalties, and how to avoid them. You need to always be on the lookout to ensure that your site is not affected negatively by updates.