4. The Relevance of Content

Google tries to ensure that when people seek information online, they are able to get the best that will answer their questions or solve their problems. So, the quality of content that can be found on your site can attract more traffic to your site or reduce traffic.

If people are unable to get relevant information that will solve their problems or add value to them, they may not be encouraged to patronize your site. Google updates such as panda are meant to prevent sites with low-quality content from ranking high on SERPs.

So, you will need to improve your content and make sure it is relevant to users. Create long-form content, add high-quality images and reduce the pop-up ads that can affect the user experience negatively.

5. Redesigning Your Site

Sometimes you may make changes to your site and after such changes; you experience a drop in traffic. You need to find out what could have caused the reduction in traffic. Could it be that the changes you made affected your website in some ways?

For instance, if your site used to load very fast and then it begins to load slowly after the change, then it is possible that the change has impacted the way your website loads.

Remember site speed is a factor that can help you rank high on Google. You will have to put in the effort to get your site loading fast again.