6. Lost Links

When you lose some links, your site can be affected by traffic loss. You can lose tons of referral traffic from the links you’ve lost. Losing inbound links shows that your site does not have much authority. This can cause Google to drop your ranks which will make you lose traffic.

As soon as you begin to experience loss of traffic, you need to check the cause using tools like Ahrefs or Majestic to verify the traffic loss.

Using these tools, you may be able to find a link decline to some pages, or a decline to a specific page on your site linking to the page that is experiencing the traffic loss. Sometimes too, there may be a link decline in the external pages that your site got the inbound link from.

In such an event, you can reach out to the owner of the site to explain the problem and ask him to restore your inbound links. You may also wish to write guest posts on sites with high domain authority and increase your marketing campaigns to help you earn backlinks from other influential bloggers in your niche.

If you increase your social media presence, there will be more people talking about your content which can get you backlinks from some sites.

Conclusion

A drop in traffic is not an abnormal occurrence. There will be a possible reason that caused it. Instead of panicking, you should take investigative measures, so you can find the cause and know the appropriate steps to take in solving it. However, it is better to prevent ranking and traffic problems.