Getting organic traffic means a lot to webmasters and bloggers. So, you will constantly find them working to get traffic to their sites. If you own a website, you may have, at one time, experienced a drop in traffic to your site. If you have experienced such, what did you do? Did you take no action and just wait for it to clear or did you panic?

Having a drop in traffic is usual for websites and there is usually a cause for such. To know the cause, you will need to do some investigation. A lot of webmasters may panic or become confused about what to do. But without investigating the problem, how would you know what to do? It is really important to find out first why the traffic to your site dropped.

Let’s take a look at some places to go when you experience a drop in traffic and why traffic to your website could have dropped:

1. Google Search Console (GSC)

The first place you should check is the search console. In the Search Console, you can find out about things happening on your site, so you may easily find out what caused website traffic to drop. In your search console, you will find messages from Google.

You will also see all the internal and external links to your site. There will also be information on when Googlebot accessed your site and the crawl rate. In the Google Search Console (GSC), there is a record of your keyword searches.

With all the data available to you from the GSC, you may begin to trace what the source of the problem may be.

Take note of when you started experiencing the drop in traffic. What other changes did you notice on your site during that period? What can be said about the keywords you have used?