Feedback

The seller, in addition to receiving feed back from their customers and knowing their strengths or weaknesses in the business, can also manage it. In other words, the seller will be able to answer the opinions in a visible way for the rest of the users, thus guaranteeing closer customer service.

In addition, the transparency of a business is key. Users will be able to read both positive and negative reviews. Then it will be in your power to carry out good customer service so that in the next purchase of a disgruntled customer, that opinion becomes positive.

Positioning

One of the things that Google appreciates (and a lot) is the creation of unique and constant content, and this is just what online review systems allow. Your page will be more dynamic, with a constant flow of new content and constantly updated. That is, you are going to allow your clients to become your best positioning strategy.

Among another of the many factors that Google rewards on a page is the time that a user remains viewing a product. Online reviews will keep your users on the page for longer. The longer the time, the more interesting that content is and therefore it deserves to be in the first results.

How to manage opinions online

It is just as important to encourage your customers to leave reviews on your website as it is to learn to manage them correctly. It is almost inevitable that a customer will show their dissatisfaction publicly if they have had a negative shopping experience, but these problems and complaints from your customers are a great opportunity to demonstrate your good service and turn a disgruntled customer into a loyal user.

If a salesperson is able to efficiently solve a customer's problem and it is reflected publicly, this customer will feel heard and valued. Both this person and the rest of the clients who visit the page will take at least a positive image of the business. And most importantly, it will build trust.