Why Use a Subdomain?
There are several beneficial advantages to using subdomains and I will mention a few of them here:
- You do not have to pay for a new domain. A subdomain is creating on an already existing domain.
- If using for promotion purposes, people are not scared away by changing domain names.
For example, my main domain is Project SWAG which has absolutely nothing to do with internet marketing and is a high quality service that I am offering to other educators.
But this is my business and in order to monetize my business, I really want to add a Wealthy Affiliate banner and promote WA. However, at the same time, I want my site to maintain a professional, clean look that does not include Wealthy Affiliate ads.
What I can do is create my own banner that simply says something along the lines of 'Find out how I was able to make Project SWAG a reality. You can make your dream come true, too!'
When they click that banner, they are taken to my subdomain that has my entire Wealthy Affiliate story / review.
If I would have taken them straight to my review site that had an entirely different domain name, it may seem suspicious and readers may just leave my sites entirely.
- If there is too much information on your original site that it would slow things down if you added more content. I don't think any of us here have quite run into that problem yet, but this is potentially one of the reasons that is discussed in reference to using a subdomain.
As an SEO, I've had it pounded into my brain for years that if you're trying to decide between subdomaintopic.site.com and site.com/subdomaintopic, go with the second option in most cases if SEO is a major concern. For my purposes, the topic I'm going for is different enough from my main domain that I think a subdomain will work out better for my needs. Thanks for explaining how to do it in WA.
i already went over to namecheap (where i bought my domain name) to do this but they send me back to WA to set this up. I see how to set up a subdomain name here but it ends there --
these are their instructions. (thanks ahead)
You must setup your CNAME record before you enable this setting. Read the instructions below to guide you through the process.
Hide Instructions
Firstly, you need to add a CNAME record with your domain name server provider, this will often be your domain registrar rather than your hosting company, but they may both be the same company. Go to DNS settings or Name Server Records section of your admin panel, and add a new CNAME record with the following values:
Name / record:
We suggest 'go' or 'go.healthyemerald.com' (depending on your provider's setup)
Value / data of:
redirect.skimlinks.com. (note the final '.' this is required by most systems)
TTL of:
300