What You Need to Do

You need to focus on nothing more but Relevance! Consistently create content that correctly nails on the readers’ intent. If you can try to satisfy the reader’s appetite for quality, most useful and relevant content, you should be getting the highest possibility of ranking well. By focusing on the user’s intent, you’ll have an organic alignment with the core philosophy of Google – which is satisfying the readers’ requests.

Simply put, if you’re an SEO marketer, and you want to see your content rank on Google Search, then focus on making it 100% relevant to your readers’ intent. Make sure you stick to providing precisely the information users are searching, figure out their problems and help them solve those problems.

Relevant content simply means the content which provides detailed answers to so many questions and focuses on the most important aspects of any topic.

Where Should You Get Started?

From Google itself:

“The most fundamental signal that some pieces of information are completely relevant is simply when the same keywords as the search query are contained in a webpage. If these keywords show up on the webpage, or if they show up in the headlines or body of the content, such information is highly likely to be completely relevant. Aside from the simple matching of keywords, we make use of anonymized and aggregated interaction data to ascertain whether or not search results have been relevant to search queries so far. The data is then transformed into signals to let our machine learning system assess relevance the better way.”

As a content, SEO developer, you should begin by doing specific strategic keyword research to help figure out which queries are relevant to the respective search terms.