Google’s Most Crucial Search Goal

Google has spelt it out clearly over and over again that its most crucial goal with Search is to offer the greatest possible user-experience simply by providing users with the most useful, relevant content.

This is all about providing satisfactory information to the users’ intent. This is the core philosophy of Google. When a searcher finds exactly what they are searching for, Google believes that is a successful search operation which confirms their efficiency in delivering the best Search services. And that is the ultimate goal they have in mind – delivering precisely what the searcher wants to get and doing that so quickly as well.

Google understands that by providing the best user-experience as well as delivering the most relevant content through Search in a fraction of 1 second, searchers will keep getting back to search through Google, which eventually made it possible for Google to start its AdSense program a couple of years ago.

About two years ago, Google’s total revenue came up to approximately $136 billion out of which Ads alone made them approximately $116 billion. That’s crazily a huge sum of money!

Here is the fact:

If Google hadn’t focused attention on delivering the best and most relevant search data (in content) to users as well as making searchers happy, they wouldn’t have had the opportunity to earn that much in revenue. They wouldn’t be successful. They wouldn’t be the most famous search engine.

They wouldn’t have got the largest audience of web searchers who have consistently kept coming back to use Google for performing searches. This matters so much to Google that the company had to introduce the artificial intelligence & machine learning systems into the Search in order to present the most relevant search data and understand the search intention better. This is called RankBrain and is known to be a Google Hummingbird extension.