So, you know about bolded keywords, you know about spicing up an ad, what else is there?

Well, if you have noticed, I've done a couple of other things.

I've Capitalized The First Letter In Every Word. Since We Can't Do ALL CAPS, This Is The Next Best Thing and It Draws Attention To The Ad More.

Here is some other tips:

1. Ask a question if you can, then answer it.
2. Try to spark curiosity
3. Use call to action words like "Buy Now", "Check It Out", "Find Out More" etc.
4. Nuke your competition. See what the top ad's are, find out the words they are using, and make them better.
5. Use POWER PHRASES, if you can. These evoke emotion. Here is a small list:

YOU (one of the most powerful)
Mind-Blowing
Incredible
Unbelievable
FREE
How To...
Powerful
Special
Just for You
Blow
Blow-Away...

The list could go on and on, but you get my drift. If you want, open up a dictionary and just start looking for sizzling (ooo, I like that one) words that invoke emotion.

One quick word about YOU. I believe it is the most powerful of these words because it sounds like the ad is personally talking to that person, it tells that person that they are about to learn something, get something, or have their life improved in someway, and almost ALWAYS grabs attention.

We are almost finished, there is just a few more things to do.


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kaneokekai Premium
Thanks Rob! Great work, you have helped me and I'm sure many, many others.

-Kevan
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ccmusicman Premium
Awesome! Good luck with your campaigns!

-Rob-
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geo96929 Premium
Awesome! Good luck with your campaigns!

-Rob-
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EM-JAY-CE Premium
Great tutorial! I booked marked it and will use it as my guide until I can consistently get my CTR's to 5 %
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thetrusted Premium
Great tutorial! I booked marked it and will use it as my guide until I can consistently get my CTR's to 5 %
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