So, we have our amazing ad copy, our keywords are all grouped in like terms, now all we need to do is bid.

This is important, especially when you first have a new Google adwords account.

You want to bid to make sure that ALL of your ad's are near the top of the page. This means you may have to bid up to TWICE the amount you want starting off. I know, I know, it's hard, but believe me, its important.

Getting those ad's in high spots off the bat means you don't have to fight Google later on. After about 3 days of amazing CTR's, Google will begin to reward you with a MUCH higher quality score, so this means that you can lower your CPC and 90% of the time stay in the same spot you were( or close to it)!

Also, make sure your daily budget is high enough to be getting enough clicks throughout the day.

You should also be split testing your ads. I would write an amazing ad, then change ONE thing in the ad (a word, a different headline, etc.) and split test it. The one that has the highest CTR would be the winner and I would make a NEW ad that changes one thing from my winner. And continue and continue. Also, don't delete your old ads, just pause them, so you can keep your data from those ads.

If you followed this tutorial in and out, you can easily start with ads that are getting CTR's of 4-5% and work them up to 10-15% no problem. Remember, if you get Google slapped, read my tutorial here: http://my.wealthyaffiliate.com/share_zone/view/169

I hope this has helped everyone get those AWESOME CTR's!

To Your Success!

-Rob-