Writing amazing ad copy is the #1 thing you can do to get sky high CTR's. In fact, I consistently get 5%-15% CTR's on ALL my ads and keywords with these techniques.

The first thing to do is make sure you understand how Google makes specific words in your text bold. For instance, we are promoting a Dog Training manual and our keyword is: "stop dog bark"

If you include ANY of those words in your ad at all, they will be bold. If you include the entire phrase, it will be bold. Also, if you include in your ad "Stopping a Dog from Barking", the words "Stopping", "Dog" and "Barking" WILL ALSO BE BOLDED! (This works for Stops, Dogs, Barks, Doggy, Stopped, you get the picture?)

Why is this significant? A couple of reasons:
1. Bolded words attract attention and increase CTR's.
2. Because "stopping" and "barking" is four and three letters longer than "stop" and "bark", this gives you flexibility when writing your ads. If you are running out of space, you can shorten words down into their base word. If you have space, you can include longer words, because that means MORE OF YOUR AD IS BOLDED! (See how my bolding draws attention to it!)(Note: this only works on broad matched keywords)

So knowing this, you can now write ad's in a creative way that places the bolded keyword in specific locations. Take a look at this:

Stop Dog from Barking
How To Stop Your Dog
From that Annoying Bark!

See how I strategically placed my bolded words? It follows this nice little pattern. And it attracts attention, especially when compared to this (i just pulled this ad from google):

Current #1 Ad Right Here:

Stop Dog Bark
Ultrasonic Bark Control Devices to
Stop Dog Barking. Same day shipping
www.GoodDeals.com
(YUCK! BORING...If any of you write your ads like this after I'm done...I'll cry profusely...)

I can almost guarantee you that my first ad, as is now, would blow this #1 ad out of the water with the CTR. (With a few other tricks, I CAN guarantee you. Next tab!)