Colors and Emotions:

The psychology of color establishes the emotions. Let's review the most used colors in the field of business:

● Red color in marketing: It has more pregnancy and is used to attract attention. The main characteristic of the color red is that it creates need and urgency, therefore, it is more used in the gastronomic sector and in impulse sales (sales). Brands like McDonalds, Coca-Cola, KFC, Kellogg's, Colgate, and other major brands use it.

● Blue color in marketing: It has a productive and passive air that evokes security and confidence. It is the tone of harmony, sympathy and fidelity. It's a great option for the finance, technology, healthcare and energy sector. It is the color used by Facebook, Skype, Twitter, PayPal, IBM, VISA, among other recognized brands.

● YELLOW

color in marketing:

As a color in marketing it represents optimism and youth, it evokes joy , vitality and intellect. It is used in the food sector, household products and energy. Brands such as Shell, DHL, CAT, Hertz, among other brands, have integrated it into their identity.

● Green color in marketing: It is the color of growth and renewal. It is associated with the field of health, peace, freshness and nature. Fits the energy, food, finance, home and technology niche. It is employed by Subway, Animal Planet, Harrods, Whole Foods, and other brands.

Black color in marketing: It is the most elegant tone, it evokes authority and power. Great alternative for the luxury, tech, automotive and apparel niche. Brands such as Mont Blanc, Chanel, Jaguar, Guinness, Louis Vuitton, use it.

● Orange color in marketing: It is the ideal color to create a call to action, committing the user to subscribe, sell or buy. This tone evokes confidence, enthusiasm and ambition. It is used in the healthcare sector, and also in technology. Brands Orange, Fanta, Hooters, Nickelodeon, and others, have adapted it into their identity.

● White color in marketing: Provides a sense of peace, innocence and purity. It is used by medical establishments, clothing stores and banks. It is the distinctive color of brands such as Apple, Honda, Ralph, Lauren, among others.

Each color in marketing evokes an emotion, analyze your potential users before defining the color palette that will represent the identity of your brand.