Another of the P's is practicality. You may wan to create the world's best SEO site, but you don't know anything about SEO. Well all I can say is you are too old to believe in fairies! i am not saying don't dream big, if that is your aim, put it on the back burner.

Get two sites up and running and earning a $100 a day each and then outsource your dream.

However, for the moment let's get back to the real world. You need to be able to have the interest to research what you need to know. It does not mean that you have to be an authority to start, just enough interest to be able to know where to get the information you need.

If you are not sure then go here to find outhow to become an authority The video is about half an hour, but it is the only research resource you will ever need.

So you need practicality, because if it is not achievable then you are setting yourself up for failure before you start, if you cannot isolate and engage your target audience you will never make a sale