Pain

The pain in terms of niche selection should not be yours it should be the pain of others. Search through your niches forums, blogs, amazon reviews for information related to your ideal customer.

You’re looking for the lingo they use, common problems, questions, any

products/websites they've used for help, what their current and long term problems are.

Find out what their “why” is.

Once you know the problems of your target market you can build a profile of your perfect customer.

This allows you to talk to your customer in a more conversational way , you understand their pain and frustrations, and therefore they will trust you more and spend money, If you can push their buttons or empathise with them on an emotional level then you've made selling to them infinitely easier.

Here you will simply jot down all the pain points, wants, needs, desires, fears,etc… that you found out about your ideal customer while doing your detective work in the previous step.

So as an example if you were in the affiliate marketing niche it could look

something like this:

Tired of working for someone else *

Wants to travel *

Want to stop commuting to work*

Wants to spoil their family *

Want fiscal freedom *

Is afraid of being stuck at a dead end job for the rest of their life *

Struggling with information overload *

Isn’t sure if this stuff really works *

Afraid of being scammed *

etc.

use this profile to reflect your understanding of someone's problems because people almost never buy because they need something, they buy because they want something, or at least think that they do.

Tap into this pain and you have succeeded.