In this tutorial, you’ll learn more about the best white hat SEO practices, specific tasks, and what to seek in SEO firms.

In the context of SEO, we do have something called white hat and black hat tactics. Although the Black Hat strategies aren’t a usual practice anymore, some SEO firms still implement such tactics, whereas, those practices have been tagged “Black Hat” by search engines for their scheming nature.

Simply put, black hat tactics are such that do not conform to the search engines’ terms of service in an attempt to boost keyword rankings. But as search engines seem to recurrently update search algorithms in an effort to avert sites with impoverished practices from ranking, white hat SEO has taken preeminence these days.

In contrast with black hat SEO and its tactics, white hat SEO is set forward to procure keyword rankings and achieve organic traffic – for strictly adhering to the search engines’ terms and conditions.

Thus, whether you intend to perform SEO tasks yourself or hire the services of SEO companies online, you need to ascertain that the appropriate tactics are being implemented.