Acquisition Report.

Refer Page 1A or 2B.

The most important two areas are Where people are coming from (Acquisition Report) and What page are they coming from (Pages Report).

When you open Google Analytics you get Page 1A. On the left is a menu that includes ‘Acquisition’. You can click on this to get the items.

Or you can start on Page 2B and just click on ‘Acquisitions Report’. This takes you to the same menu but lands on Overview.

When you click on Page 2B, the following screen appears. It is the loading screen for the following image Page 3B.Note sometimes I don’t get this and it goes directly to the image following this one ie Image Page 3B.

And if you think this is confusing, it is! Every time I come in here I seem to open a different screen. Just persevere until something looks similar.

Where People are Coming From

Note that going to Acquisitions straight from Page 1A takes you straight to the page below.

Where your users are coming from is the important bit of this page.