As an affiliate marketer, sales conversion depends largely on traffic quality and quantity to your site. The buyer's journey goes this way, traffic sources -> visitors -> lead -> sales.

The total number of converted sales depends on the total amount of traffic coming to your site. For without traffic, you can as well close the shop.

So how do you generate that steady traffic stream that gets you the desired sales? You can either grow your traffic through organic means or buy your traffic. And each of these options has its merits and demerits.

However, I'm here to show you how to keep the traffic flooding your site, all for free.

Paid vs. Free Traffic

Paid traffic refers to traffic sources that require you to make some form of payment. Sponsored posts, paid search ads, Facebook sponsored posts and Twitter ads are all ways of generating paid traffic.

Paid traffic can be obtained from search engines, social media networks, blogs, YouTube, and ad networks. Each of the platforms has its unique pricing model that you're to pay for each campaign or sponsored content.

One of the most important benefits of paid traffic is the speed at which the traffic is delivered. You can witness an upsurge in your traffic within 24 hours of running a campaign. Another benefit is the ability to target these ads in order to reach your specific audience.

On the other hand, organic traffic is an asset that you build naturally. It is an approach that requires constant publishing of relevant content for your audience.

Organic traffic comes through search engines, social media networks, guest posting, and a host of other sources. It takes a much longer time to build than paid traffic, but the rewards are long-lasting.

Free traffic can also be referred to as organic traffic because the traffic isn't paid for. Before jumping into the strategies, let's take a deeper look at why this option benefits you the most.