A swipe file is a term used by copywriters. In essence it is a short and pithy piece of writing intended to pitch a product or otherwise capture an audience's attention. Good swipe files are proven converters. Swipe files are used by many savvy internet marketers.
A swipe file can also mean the collection of these short pieces that you access time and time again as you propel your business forward.
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Mike-Writes
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Thanks for the excellent tutorial, Mike. I've been using a swipe file for years. First heard about the practice course by Gary Halbert.