How To Find Great Keywords

Finding just the right keyword is a combination of things.

- Monthly Traffic and Keyword Use
- Competition (The next page of this training explains how to find the exact number of competition.)
- Article Power

Monthly Traffic and Keyword Use

The minimum amount of traffic a keyword should have depends on it's use. If you are choosing one to use as a domain name, the keyword should have more monthly searches than one you intend to use for a post on your blog or for Street Articles.

- Keywords for Domains = minimum 1000 monthly searches
- Keyword for Articles = minimum 250 monthly searches
- Secondary keywords used throughout your article = minimum 50 monthly searches

This is the important thing to remember. Don't use your keyword too many times. Write your articles naturally so that the reader can enjoy it. If the reader does not enjoy it, they will not read it. It makes no difference how many people see it if no one reads and shares it.

Competition

I don't tend to bother with words that have more than 1000 competition regardless of how many searches it get's.

The lower the competition, the better you will rank. I will use anything that has less than 100 competitions because I know I am sure to get first page results. It may only get ten monthly searches but if I know it's ten guaranteed, sure I will use it.

That is ten each month. So, one article with that keyword and I can count on roughly 120 views per year.

Article Power

This refers to how useful the key phrase would be as the title of an article. For instance, "keyword research search" get's around 300 monthly searches and only has about 500 competition but it's a horrible keyword from a human perspective. The most important thing is the reader; that trumps all else.

Now that you have an idea of the kind of keyword you're looking for, let me show you a real easy way to find some great words.

Of course, this depends on your niche. Let's choose the knife sharpening niche. I would start out with the term "Knife Sharpening." This phrase is a bit broad and has high competition but let's take it one step further.


Let's plug in the term, "How to sharpen a knife." As you can see, the results are just what we are looking for - low competition and very high search volume.


This is where so many people stop and that is a mistake. As I mentioned earlier, you don't wan't to put all of your eggs in one basket. What Google shows you all of the closely related searches as well. You will want to find one main keyword to use as the title of your article and then try to use as many of the other qualifying words that they give you as well. This way your article will grab traffic from all of these sources. Just make sure you fit them in naturally, don't stuff them!


You can just keep going. Try terms like, "How to sharpen knives" or "Knife sharpening methods" and so on. This is like a treasure hunt in a way. You just have to keep looking until you find the right words.

Next Page: Exactly How Much Competition Is There?

Please read the next page to learn how to find the exact number of competition





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anindochk Premium
Very Informative
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Ty Johnson Premium
Thank you
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morlandroger Premium
Great tips there Ty. Yet more for me to think about when I get time to write more
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Ty Johnson Premium
That's all you needed right! lol
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jatdebeaune Premium
Good one Ty. Found it interesting that you will look for under 100 competition sometimes, because you know you're guaranteed to land on the first page. For articles, I've been looking for 350 or under, and monthly searches of at least 500, usually much more. If I like the sound of the keyword phrase, I'll go for it. With LSI, you have some keywords you never planned. I like that you write for the reader.

.
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Ty Johnson Premium
well i don't specifically look for KWs with less than 100, I just use them when i find them, even if the monthly searchers are really low,

I want people to understand that guidelines for KW research is just that, guide lines, don't be afraid to fight for KWs with higher competition, if it's getting 10k or more monthly searches.

At he same time don't be scared to use a low competition KW, that gets very little traffic, not every KW you use has to be with in a specified range.
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jatdebeaune Premium
Gotcha.
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tommo1968 Premium Plus
More good tips Ty, especially the fact of using different quality of keyword for different purposes I was using the same for all, doh! Keep them coming bud I'm learning a lot today!.
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Ty Johnson Premium
I am doing research for my next one as we speak =)
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Malablues Premium
I like how you differentiate finding a keyword for a domain name and for an article.

Can you explain how you determine Competition? Are you still using the Google Keyword Tool to explain Competition? Sorry, you lost me there.
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Ty Johnson Premium
Put your KW into Google with quotes around it, then you have to go to the last page of results on Google, in the example in page 3 of this training, that is page 44, that may vary depending upon the keyword you are looking for, it says there are 438 websites that are good enough for Google to bother showing you.

If you look at the photo at the bottom of page 3 of this training, "Exactly How Much Competition Is There?" you will see what I mean, if you read what it says closely it will says

"In order to show you the most relevant results, we have omitted some entries very similar to the 438 already displayed.
If you like, you can repeat the search with the omitted results included."

The reason they omit those results is because basically the rest of the websites competing for that KW are junk.

So 438 is the number of competition you are dealing with.

I hope that made sense, but if you are still confused let me know, I will keep explaining it till it does make sense =)
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Malablues Premium
On the previous page that first talks about Competition, there are two graphics of the Google Keyword Tool. One shows Competition as Low, Medium and High. I stopped reading on that page because it didn't make sense to me. I should have kept reading. Got it!
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Ty Johnson Premium
Cool, let me know if you have further question, I'm happy to help.
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Ty Johnson Premium
I added a line at the top and bottom of that page to let people know to look at the next page to learn how to find the exact amount of competition, thank you for that feed back, I'm sure it will help other people not get confused.
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