Get Started with SOVRN
To get started with this ad network, visit their official portal and register a publisher account. SOVRN technically checks the publisher’s blog for the traffic source, content style, and demographics of the audience. Once you’re approved, head straight to the onboarding procedures.
Publishers are required to incorporate their web assets such as mobile apps, blogs or websites into the SOVRN program. Then, in order to access your analytics and dashboard, you must place the SOVRN code on your blog or website. Once done, the next line of action is to generate ad units and embed these on your blog.
When it comes to the header bidding, a publisher incorporates the wrapper into their websites and includes demand partners with the support of specific ad applications.
The onboarding process that requires a lot of time and specific campaign setups, requiring dedicated account managers for publishers, is header bidding.
Ads will start displaying almost immediately upon a successful activation.