S

Search engine advertising (or SEA); paid keyword-based PPC text ads shown on the top of the organic search results; also known as paid search.

Search engine results page (or SERP); the ranked list of relevant organic search results displayed by search engines as a result for a custom search query.

Search engine marketing (or SEM); marketing strategy used to improve the rankings of a website within the search engine results. Usually combines search engine optimization and search engine advertising.

Search engine optimization (or SEO); a complex set of rules, techniques and strategies used to improve the ranking position of a website in a given search engine’s (usually Google) organic, unpaid results.

Sentiment analysis; the attempt of understanding how an audience feels about a product, company or brand based on data collected from social media.

Share of voice; metric used to measure the volume of social media mentions received by a given brand in relation to its competition.

Social relationship platform (or SRP); secure and scalable technology that allow businesses to manage and track ocial media communications across departments and devices.

Social media optimization (or SMO); tactics and strategies used to create and to increase the awareness of a brand or a product via social media channels and outlets.

Social media marketing (or SMM); marketing strategy used to promote products or to create brand awareness with techniques and campaigns that are focusing on shareable social messages presented on targeted social networks and applications.

Squeeze page (or landing page); a special single-page creative with minimal, eye-catchy content created with the sole purpose to capture information for follow-up marketing; an attractive “bait” designed to increase conversion.

Super affiliates; the most efficient and successful affiliates of a given affiliate program, who are able to generate massive, outstanding amount of sales to the merchant.

T

Timestamp; the date and the time when a given message has been posted, shared on a social network.

Twitter card; a media-rich tweet that includes photo gallery, video, page description or other interactive elements.

Twitter list; a way to curate and organize a set of selected Twitter accounts. A Twitter list works like a smaller feed and can be private or public.

U

Unique clicks; the total number of unique persons who have clicked a given affiliate link (in contrast with raw clicks). The definition of a unique click will vary from merchant to merchant (e. g. it can be a unique IP or a predefined amount of time with periodical resets).

URL redirection (or URL forwarding); a web-server function used to send a visitor from one URL – the one visible in the address bar – to a new, different domain or URL.

URL shortener; online service that will create a shorter, abbreviated alternative for long URLs. Is based on URL redirection.

V

Vanity URL; a descriptive, personally chosen and usually branded URL used by companies or individuals against of a generic, unrecognizable URL. Is a quite common method used especially by social networks.

W

Whitelabel rights; the affiliate has the right to promote a given product or service under his own brand without even mentioning the original merchant. Usually these are subdomain websites hosted on the merchant’s server, created and branded solely to a given – very efficient – affiliate (super affiliate).

Who to Follow; Twitter sidebar feature that helps users to find relevant accounts to follow.

And that's it my friends!

If you have any comments, further questions or update requests please don't hesitate to react! Like, comment and share!