away your e-book to people who subscribe to

your e-zine. This will give people an incentive to

subscribe. Allow your e-zine subscribers to also

give it away to multiply your subscribers. For

example, "Get Our Free Marketing E-book When

You Subscribe Now!"

53 Give away the e-book to people who join your

affiliate program. This will increase the number of

people that sign up. You could also create an

e-book for them to use that will help them promote

your product or service. For example, you could

customize it so that each affiliate can have their

affiliate link inside the e-book.

54 You can get ad copy ideas by studying similar

products’ advertising material. Collect their sales

letters, classified ads, web ads, e-mail ads, etc. For

example, if you have seen a good idea for a guarantee,you could add some of your own ideas to it and

adapt it to your ad. But don't just copy it, of course.

55 Offer a free e-book that contains a couple of

sample chapters. If they like it, give them the option

of ordering the full version. It would work just like a

software demo or shareware. For example, how many

times have you had a sample of something you enjoy

and later on ended up buying it?

56 You could tell them what the freebie is worth with

a dollar amount. For example, "Subscribe to my free

e-zine! A $199 value!" Another example, "You'll get

$1245.95 of bonuses!" You could also remind them

that the value of the bonuses make up the cost of the

product they're buying.

57 You could add other freebies to your freebie that

will increase the value. For example, "Subscribe to

my free e-zine and get free access to our "Subscribers

Only" private web site!" Another example, "Download

our free business e-book and get a free report valued

at $47!"

58 You could tell them the freebie is only available for

a limited time. For example, "Download our free

e-book, this free offer will only be available until May

30, 2000." Another example, "Subscribe to our free

e-zine before midnight tonight and get free access to

our Members Only web site."

59 Test your ads by using autoresponders. You can

have people e-mail your autoresponders to get more

information and you just check your traffic reports.

For example, you could publish your advertising copy

and tell them your product will be released on a

certain date. You then could have them e-mail an

autoresponder to be reminded when it's released.

60 Create credibility and trust with your visitors by

telling them something they already know. They'll

know for sure you're not lying to them. For example,

you could say, “I know you’re really looking for a good

bargain.” Another example, “I know you don't want to

pay a lot for Internet access.”

61 Make residual income from your customers by

selling back-end products. If you don't have any,

you could sign up to related affiliate programs. For

example, you could say "Thanks for ordering our

product. If you would like to learn more about web

marketing, I highly recommend (affiliate product)!"

62 Use a redirect page to boost your sales. People

think the long affiliate URLs look unprofessional in

e-mails, so you could redirect them to a web link.

For example, if you sign up to an affiliate program

and it has a really long URL, you could use a redirect

page to shorten it in your ad. It would take your

customer to the redirect page and then send them

to the target web site.

63 Create an extra income from your web site by

charging for consulting. The consulting should be

related to your web site's theme. For example, you

could give free 15-minute consultations as a sample.

You could do them by phone or in a chat room. If

people like it they will pay your hourly fee for

more advice.

64 Most people like surprises because it's a change

of pace from their routine. Tell your prospects

that they'll get a surprise free bonus for ordering.

It will be a mystery for them. Some will order just to

find out what the surprise bonus is. It makes them

really curious.

65 Most people want life to be easier. Give your

prospects easy ordering instructions, easy product

instructions, etc. For example, you could say, "Our

product comes with step-by-step, easy ordering

instructions!" Another example, "Our web site offers

5 easy ways to order!"

66 List any related books that you've written in your

ad. When you list a book or books you've written, it

gives you credibility because it shows you're an expert. For example, you could say, " I've written over

ten books and e-books on marketing and copywriting

including the best seller..."

67 Most people want to feel secure and safe. Tell

your prospects that you have secure ordering and a

privacy policy. For example, you could say, "We

want you to feel safe and secure. That's why we

offer you the most secure online ordering system."

68 Most people want to receive compliments for

their achievements. Give your prospects plenty of

compliments for considering your product.

For example, "You are a very intelligent person for

waiting to learn more about e-book marketing."

69 Most people are curious about things that could

affect their current lifestyle. You could use words

like "Secret" or "Confidential" in your ad. For

example, you could say "If you order before June 24,

2002, you will also get a Secret Mystery Gift valued

at $200!"