for their web site visitors. Just have them link directly
to the discussion board. Include your web site’s ad or
banner ad at the top of the discussion board. You could
also post to it regularly to get increased exposure.
32 Start a Members Only web site. Tell visitors what's
in your Members Only site and what it costs to gain
access. Offer them a free membership if, in exchange,
they link to your web site. This will be a real bargain
for them instead of paying to get access to your
Members Only web site.
33 Offer your visitors a free sign up to your affiliate
program. Pay them commission to sell your products
or services. Just give them an affiliate link to track their
sales. People will link to your web site to make extra
money. You could offer monthly contests and bonuses
for your affiliates too.
34 Create your own award site for other web sites.
Give the winners a graphic or text link to place on their
web site when they win. This will link your web site
to theirs and draw more traffic to your web site. You
could give out awards every day. Each award you give
out is a link back to your web site.
35 Are you an expert on a particular subject? Offer
people free consulting via e-mail if, in exchange, they
link to your site. People will consider this to be of
huge value because consulting fees can be very
expensive. For example, you could say, "Get A FREE
30-Minute Consultation For Linking To Our Web Site
For One Month!"
36 When you purchase a product and it exceeds your
expectations, e-mail a testimonial to the company. Make
sure your statement is detailed. Give them permission
to publish it on their web site if they link to your site.
For example, under your testimonial you could sign it
"(your name) Author of (your book) Visit (your site)."
37 Create a directory of web sites on a specific topic.
Give people the option of adding the directory to their
web site by linking to it. Put your business ad at the
top of the directory's home page. For example, you
could say, "Add This Directory To Your Own Web
Site!"
38 Exchange content with other web sites. You could
trade articles, top ten lists, etc. Both parties could
include a resource box at the end of the content. You
could also trade content with other e-zine publishers,
autoresponder publishers, e-book publishers, report
publishers, etc.
39 Allow people to download software at no charge
from your web site, if they link to your web site. The
software could be freeware, shareware or demos.
You could set up joint venture deals with software
creators. You could also allow other people to give
the software away with your ad in it.
40 Offer your e-book as a free bonus for buying
one of your main products or services. People
will buy the product or service more often when
you offer a free bonus. For example, you could
say, "Get a free e-book when you order our (product)
before (the date)!"
41 Allow people to download your e-book for
free if they give the e-mail addresses of 3 to 5
friends or associates who would be interested in
your e-book. This will quickly build your e-mail
list. For example, you could say, "Download Our
E-book At No Cost If, In Exchange, You Refer
3 Of Your Friends To Our Web Site By E-mail."
42 Create a directory of web sites in e-book form.
List people’s web sites in the directory that will
agree to advertise the e-book on their web site or
e-zine. This will give them an incentive to give
away or advertise your e-book. For example, you
could say, "Get A Free Ad In Our Free E-book In
Exchange For Linking to Our Web Site!"
43 Allow other people to give away your free
e-book. This will increase the number of people
who will see your ad in the e-book. You could
also include a mini catalog of all your products or
services that you offer in the e-book. You could
include your own products or associate program’s
products in the e-book.
44 Gain new leads by having people sign up and
give you their contact information before they can
download your e-book. This is a very effective
way to conduct market research. For example,
you could get their first and last name, e-mail
address, web site address, mailing address, etc.
45 Make money selling advertising space in your
e-book. You could charge for full page color ads,
classified ads or banners ads. You could also
trade advertising space in your e-book for other
forms of advertising. For example, you could say,
"Promote Your Business In Our Free E-book For
Only ($). It's been downloaded over 5000 times!"
46 Give away the e-book as a gift to your current
customers as a way of letting them know you
appreciate their business. Place an ad in the e-book
for a new back-end product you're offering. For
example, you could say, "We Are Giving You This
E-book As A Way To Say Thanks For Being One
Of Our Most Loyal Customers."
47 Get free advertising by submitting your e-book
to freebie and freeware/shareware web sites. This
will increase the number of people who will download
your e-book and see your ad. Those web sites
already attract a lot of people that are on the look-out
for quality free items.
48 Make money by selling the reprint rights to
those who would like to sell the e-book. You could
also make even more money by selling the master
reprint rights. This would allow other people to sell the
reprint rights. You could also include your ads in
the e-books. Every time someone reads it or sells one,
you'll get exposure.
49 Hold a contest on your web site so people
can win your e-book. You'll get free advertising
by submitting your contest ad to free contest or
sweepstake directories. You could also offer
the reprint or master reprint rights as a price so
your e-book spreads all over the Internet with your
ad in it.
50 You will gain valuable referrals from people
telling others about your e-book. Word-of-mouth
advertising can be very effective. For example,
how many times have you bought something
because one of your friends or family members
recommended that you buy it?
51 Make money cross-promoting your e-book
with other people's products or services. This
technique will double your marketing effort
without spending more time and money on your part.
For example, you could package your business
e-book with a search engine submission service.
52 Increase your e-zine subscribers by giving