70 Most people want to invest in their future. Tell

your prospects to "invest in your product" instead

of "buy our product". For example, you could say

"It will be the smartest investment you've ever made!"

Another example, "This will be your most profitable

investment of 2002!"

71 Publish your web site in e-book format. Put the

e-book on a disk or CD-ROM then include it

with your direct mail packages. This can increase

the number of people who buy your product or

service. For example, would people open up your

direct mail envelopes right away if they feel a disk

or CD-ROM in them?

72 Most people want the latest and newest things

in life. Use words and phrases in your ad copy like

"New", "Just Released", etc. For example, you

could say, "Just Released: A New Healthy System

For Losing 10 Pounds In 1 Week!" Another

example, "Breaking News! Scientists Have Discovered

A Revolutionary Way To Eliminate Stress!"

73 Most people want to solve their problems. Tell

your prospects what problems they have and how

your product can solve them. For example, you

could say, "Aren't you tired of being in debt? Aren't

you tried of struggling pay check to pay check? Well

now you don't have too. Our product will end your

debt problems forever…"

74 Most people want to make the people around

them happy. Tell your prospects how happy their

friends or family will be if they buy your product.

For example, you could say, "Order before June 23,

2002, and get a second one for a friend. Just imagine

how happy your friend will be when you give them

this incredible product."

75 Most people want to get over obstacles so that

they can achieve their goals. Tell your prospects

which goals they'll achieve by ordering your product.

For example, you could say, "Just imagine getting

back into your prom dress or going out in public without being stared at."

76 Most people want to win over others. Tell your

prospects how their family or friends will admire

them if they buy your product. For example, you

could say, "Imagine how much your girlfriend will

love you when you buy her this stunning diamond

engagement ring!"

77 Most people want to associate with others who

have the same interests. Give your prospects a free

membership to a private chat room just for them.

For example, you could also attract traffic to your

web site by providing a free message board or

chat room.

78 Most people want a clean environment. Tell your

prospects that you'll donate a percentage of your

profits to help clean up the environment. For example,

you could say, "I will donate $1 from every

product I sell to help clean up the environment."

79 Most people want to eat good food. Give your

customers free coupons to a nice restaurant when

they purchase your product. You could contact

a highly recommended restaurant and ask them if they

would like their ad on your web site in exchange

for providing you with coupons to their restaurant.

80 Most people need or want new information to

absorb. Give your customers a free e-book or tip

sheet when they purchase your product. For example,

you could say, "When you buy 2 or more products

at the regular price, I’ll send you an e-book with 1000

recipes for apples."

81 Team up with eight to ten other sites to promote

the same web site. Just include everyone's products

on the web site you are all promoting. You can also

do this with free e-books too. Get others to promote

the free e-book in exchange for an ad in it.

82 Give free e-mail consultations to your customers.

When you e-mail them back your advice, include a

small ad for a back-end product you're selling. For

example, "If you would like to learn more detailed

information about publishing an e-zine, I highly

recommend visiting http://www.(your web or affiliate

site).com".

83 Encourage your customers or visitors to e-mail

you questions about your product or web site. Just

include your sig file with your reply. For example,

here is a sig file

84 Give out free web space on your server. Many

of your visitors may want to publish their own web

site. Just require that they publish your banner ad.

For example, if you gave away 100 free web pages

and got only 1 hit a week off each one, that would

be an extra 5200 visitors a year!

85 Design web sites for other businesses for free.

Just require them to publish your banner or text ad

somewhere on their home page. For example, you

could create web page templates and graphics for

them. Other people will see your work and want

to visit your main web site for more information.

86 Make your potential customers forget about the

competition. Just tell them to forget with a factual

and believable reason why they should. For example,

you could say, "You should just forget about doing

business with our competition, they don't offer free

shipping like we do."

87 Set up a joint venture with your competition

if you can't beat them. You could agree to work

together to beat the other competition then share

the profits. For example, you could create a

product together that you both could promote or

you both could share advertising costs to promote

your businesses together.

88 Visit chat rooms where your potential customers

would gather. You can lurk and do market research

or mention your product to people. For example, you

may read many of the same posts about wanting to

learn more about e-book marketing. So, right there

would be a good product idea.

89 Make your web site “sticky” by building a large

directory of web sites your visitors would enjoy.

It saves them precious time searching for them.

For example, if your target audience is interested

in online greeting cards, create a web site directory

full of links to similar sites.

90 Start a free-to-join business association from

your web site. Just ask all members to place your

association logo and link on their web site. For

example, if you had 1000 members, that would be

1000 people indirectly promoting your web site

without paying them affiliate commissions