4. Links optimized for social networks

Surely you've ever thought about sharing a tweet but a link has shattered the character limit. And if it wasn't on Twitter, maybe it was on Facebook or WhatsApp, where you wanted to share a link and a long URL removed any chance that your message or post would look good.

Now imagine copying and pasting a link from your blog or website using WhatsApp Business and the message being so long that it takes up half of the chat window. Do you think the person you are chatting with will open it with confidence? If the answer is not a resounding "yes," it may be time to take another approach.

Not to mention Instagram, a social network where the visual is everything and what is not aesthetic rarely succeeds, no matter if it is a simple link.

Long links just don't go with social media; They look inconspicuous. They aren't very professional to say the least, and they could also directly interfere with your intentions by distracting users or subtracting characters from you. Shortening your links will make them friendlier with social media and chat applications.

5. A/B testing

"What is not measured cannot be improved", this is something that lovers of digital marketing are very clear about and it is also the main reason to carry out A/B tests. Many associate them exclusively with landing pages, but A/B tests can be applied to any type of variable over which you have control.

For example, you can shorten different links for the same page to measure certain aspects of your content dissemination strategy; You can also vary the content of a page, duplicate it and then measure the effect of those changes, whether in an image, keywords, CTAs and you can even activate the proactive invitations of your chat in one and not in another or test the effectiveness of various messages.

The 5 best tools to shorten your URLs

So far we have spoken in the plural of "tools", that is because there is not only one tool to shorten URLs, but there are dozens of tools.

However, not all offer the same possibilities, so this information will surely help you:

Bitly

Bitly is probably, along with Goo.gl. Its link shortening services is one of the most commonly used. But after the last one disappeared in 2019, Bitly was left with the crown. In fact, we think it is one of the 50 almost indispensable digital marketing tools .

Big brands like ESPN, Disney, Amazon, Nike and The New York Times trust their services, which says a lot about their quality.

It has one of the most complete free plans, because with Bitly it is possible to do the following:

>>Customize URL,

>>Make link tracking,

>>Know the geographic location of the click.

>>And with a business account you can access QR codes and much more valuable data. But if you don't even want to subscribe, you can use their quick link shortener and in a matter of one click it will generate a unique shortened URL ready to redirect your traffic.