Therefore, here are the 5 most important reasons to shorten your links:

1. Link Tracking

Shortening URLs is a practice adopted to make deep links more user-friendly, today the main reason for its use is link tracking.

It's always good to know where your traffic is coming from, and that's a much simpler task when shortening a URL. Generally, these services provide data such as:

Number of clicks,

Date and Time,

Geographic location,

Used operating system,

Integration with analytical systems.

Most link shorteners handle this data, necessary to improve segmentation and the sales funnel. Start using them now to learn more about the traffic of the pages of interest on your website.

2. Custom links

The big reason many decide to use a URL shortener is to customize those links. It is not something that all link shorteners can do, nor is it necessary to do it in all cases, but it is certainly a plus that it is recommended to take advantage of.

URLs contain semantics and help SEO. That is, they really summarize what the content is to which this link will redirect. This way, people and search engines will be more drawn to it. This is something to take into account when creating online landing pages , since the most coherent thing is that it has a personalized URL so that the visitor is even more clear about what they can get when clicking on the CTA of that landing page .

Ultimately, a custom link through a URL shortener helps SEO and reveals the premise of the content to build more trust with consumers.

3. Long links are suspicious

There are likely many long links on a website if:

>>Use UTM parameters to track links.

>>It has menus within menus within other menus.

> You don't care about SEO or you don't have a clear strategy.

Although you may already have results with those links as they are, it is best to keep in mind that short links give more confidence; while long links are not to everyone's liking.

Some big influencers on digital issues, argues that the success of a content is usually closely linked to its length and the length of its URL; Longer content is preferred by Google and some users, but longer URLs can be perceived as malicious.

It is probably because they are associated with those long email addresses that share spam messages; or maybe with those pop-ups that often have an endless URL. Gain the trust of your visitors by shortening your links!