Video Placement

As your online video content library grows, it’s important to deliver the right video to the right person and in the right spot. You will want to be sure to embed the video on the page that it most relates to, rather than in a separate window or page. You should place your videos in a spot that minimizes scrolling which helps search engines understand their value. For this reason, I suggest placing your videos high on a page instead of burying them at the bottom. Placing videos at the top of a page makes for a better mobile viewing experience, too. Video plays on tablets and smartphones has been ever increasing. Placing relevant metadata like titles, descriptions, and transcriptions under the video may further enhance search engine optimization.