SIDE NOTE: How to Increase Traffic for Your Website is information that needs to be in the hands of new entrepreneurs, website owners and beginner SEO consultants, but I have a few facts I need to check on. I listed everything I could come up with about optimizing a page. This is what I've found out, so far.


How to Increase Traffic for Your Website ~ SEO

On-page SEO helps you learn how to increase traffic for your website. Google spiders find, crawl and index your website pages properly when use on-page optimization. You can help Google and other search engines interpret and understand what your website content are all about.

On-page optimization is everything you can do to your website, while on your website. This another way you help its ranking in the search engines. Optimization is about presenting solutions to the users so that they can find your services and solve their problem fast.

What Determines Your Page Rank?

Your page rank is also known as page position in major search engines. This is where your site pages will show up in the search results, from search queries. These queries are usually performed by other users looking for your product or services.

If you want to get the best possible position, you will want to have a plan to activate and monitor every SEO on page element. When I arrived at this section of my research, I was shocked at all that goes into ranking a page.

  • ENGAGEMENT SIGNALS is how users are interacting with your website.
  • SEARCH VISITS only coming from people using a search engine.
  • TOTAL VISITS on the website regardless of where they come from.
  • DIRECT VISITS is people typing in your direct domain in the URL bar.
  • TIME ON SITE is the amount of time that each visitor spend on your site.
  • BOUNCE RATE calculates the percentage of people leaving your site who only viewed one page.
  • PAGE VIEWS is how many pages users of your website have viewed in total.
An on page seo checklist would be a great idea. You'll find one below.


Basic to Advance On-Page SEO Elements

Basic on-page element to-do list that affects ranking on website.

Meta title - It’s important to insert your page title into the HTML meta title tag. For local business you’ll want to add your business name, city, and state.

Meta Description - Give each meta description an unique description. This will help the user get an idea what the post is about. Your description can help your CTR if setup properly. It's ok to use a likeness of your keyword in your description. Use the keyword in a natural way. Include a Call To Action and keep the description at 140 or under 160 characters. Never let the auto-generator provide your description. (local SEO should add: city, state, and target keyword)

NAP - Name, Address, and Phone Number should be placed on the website. (local SEO)


Plugin can slow down your website load time. But, I do recommend getting Yoast SEO or All-in-One SEO plugin. They will make your SEO job easy. Check that their updated



Advance on-page element to-do list that affects ranking on website.

NAP in hcard - Have a hcard coding inside of that location page when sharing NAP info; hcard are like image alt tags

Location Page - Create a contact us page and an about us page for each location you have. One page per website even if you have only one location, include a map.

The proximity of Address to Centroid - downtown/city center. (Better to rank if near the city center)

Domain Authority of Website - Build lots of fresh content on the website. Include reliable resources, internal links, pages, videos, etc.

Mobile pages - Create mobile landing page/splash page with a map and a call to action on a single page

Local business:

  • Manual Citations
  • Local Directories
  • Social Profiles

Niche sites:
Check the competition website for their backlinks and target the one's with high authority. Request quality links from authority sites using the following formula.


How To Do Good Link Building

Link building is the art of getting high quality websites to link back to relevant content on your website. The number of quality backlinks to your website will become a factor of page ranking in the search results. Make them count.

  1. Find a page you want to get a link from

  2. Find broken links on that site/page

  3. Let site owner know about the broken link on the post. Offer to have them backlink to an article that you are doing good on.


LINKING ~ On an average, you should place an link in your content every 300-400 words. Link to Internal/External links. Use description rich anchor and title text to link.Link to 2-3 relevant articles on your website and 1-2 high ranking relevant articles on another website.

Find authority websites using google search and the keyword you're trying to rank for, click on the news tab and add relevant links to your website.

Rich media content, you’re going to want to keep it relevant to your website. I’ve included a list of rich media content.

Rich media content:

  • Embed links

  • YouTube

  • Twitter

  • Instagram

  • Linkedin

  • Google+

  • Yelp

  • Guest post

  • Use of multimedia


URL Structure ~ Use the breadcrumbs sitting to help users know what page they are on, and to help with the navigation of your website. Breadcrumbs will see that bot get around your site.

Sitemap is for indexing your content and images.


SERP is search engine result page


Some Additional Optimization Elements

Confirmed by Google, HTTPS is used as a ranking signal. Does your website have an SSL? Are you hosted with a dedicated IP address. Buy a SSL certificate to protect your site visitors.

Image alt tags ~ The keyword should be in the file name, use - (dash) and not _ (underscore) to separate the words. On the image title use the keyword and naturally describe the image in the description alt text section. Size and use a compression software to optimize your images.


The time has come to ask yourselves does your blog suck...and what are you doing to change it? ~ Michael Gray


Content Relevancy

Relevancy is important when it comes to creating content for your website. Does Your Content Belong In the Garbage Of Shame, or on The Wall Of Fame? Would you recommend your content to anyone you know or do business with? These pointers can help you create content your reader will want more of.

Basic Content Guideline:

Use keyword phrases that include long tail anchor words.

Create amazing content first. Highlight the keyword by placing it in the title, url, and naturally throughout the content.

The length of your content will play a role in ranking your website. Long content tends to rank higher because they contain more information and value. If there is not enough content on the page, then your website or page may not get indexed or will rank low in the search engines. You can elaborate on a topic to expand the content and capture it relevancy. broaden your writing vocabulary

Use canonicalization to prevent duplicate content.

Redirect when you’re moving a web page. Using a 301 Redirect will let search engines know to preserve the page ranking.

Be Sure to include synonyms of the target keyword. Add a variety of the keyword into the content will prevent from over using the main keyword.

Change the URL slug to the short url using the keyword.

Create your title for humans and not for the search engines. Make sure you use the main keyword phrase and keep the title at 70 characters in length or less. Try to avoid stop-words in your title; such as and, the, but, to, for, or, ect.

Add H2 - h3 using a variety of keyword and benefits

Ask for feedback, advice, comment, or opinions. You want to increase user time-on-page. Boost user engagement/activity. Comment counts as a micro conversion which helps in ranking. Clean up irrelevant/spammy comments.


Up Next ~ Find Your Google Ranking


Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there. ~ Marc Ostrofsky


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moniquerene Premium
Thank you . Lots of good info
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seconds2work Premium
Thank you for looking at it. If you have any questions, I'm here.
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moniquerene Premium
Thank you!
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Phil-58 Premium
Hi there
Awesome post and many thanks for taking the time to put this tutorial together
I have save this for further careful study mabe over the w/e
best wishes and many thanks again
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seconds2work Premium
Thanks for bookmarking it. As I stated, there is a lot of getting started things you can do to boost your traffic. I will be adding and updating the tutorial. I want to put in as a section about Panda, Fred, Penguin, and any other algorithm Google has.
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Kav Premium
Thanks for a great article. what are doorway pages under SEO violations? I have also heard of orphaned pages, what does it mean?
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seconds2work Premium
Doorway pages are a trick used by shady online marketers, bloggers, and website owners to maximize their search footprint. You may have heard it call webspam or others names.

Some people create multiple pages and submit them to be indexed by search engines. These pages repeat generic keyword terms over and over. The sole purpose is to get the search engine to rank the page high in the user search results.

This is a black hat SEO technique that renderers the search engines results useless to the user. Each page that the user clicks on from the search results, will lead them to a specific product and the same destination.

This technique floods the user search results with two options; accept my content or rephrase your search term. Most of the time the content offered is of little value or not relevant at all.

I believe Google started cracking down on this form of optimization back in 2014. Here's a link if you would like to learn more about doorway pages https://en.wikipedia.org/wiki/Doorway_page. I hope I was able to answer your question. Let me know, yes or know.
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Fmarabate Premium
Thanks for this training. I picked up several things that I need to remember when determining my keywords. Also, like the links to the different tools. Still, need to try them all out, but it is great to learn what is available.
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seconds2work Premium
Thank for checking out the training, I'm glad you were able to pick up a few tips. There's a lot more I need to add into this training, like analysts, off page optimization, and more.
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Fmarabate Premium
I will be looking forward to it.

Thanks again.
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akollor123 Premium
Don't want to be picky here... Under What You Need To Complete This Course...
These items will become your best friend thought-out your learning.

Must read...
These items will become your best friend through-out your learning.

Regards,

Sidney
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seconds2work Premium
Thank you, Sidney. I hope you find the tutorial helpful. If you have any questions, please, don't hesitate to ask me.
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