1. Informational searches

This type of search is distinguished by not having any commercial objective. That is, the user is simply looking for information of interest that will not generate any transaction. Some examples of these searches are:

>>"Climate in Paris".

>>"Who is Jose Galán".

2. Browsing searches

They are searches that are aimed at finding a web page that the user already has in mind. Navigation searches generally occur when the user does not know the exact URL of a certain web domain, or wants to directly find a particular page within that domain. Here are some examples of navigation searches:

>>"Facebook",

>> "Amazon counts."

3. Commercial searches

These are searches that have some degree of business value, but will not necessarily generate a transaction immediately. It is the type of searches that users use to obtain relevant information that will help them make a decision. For example:

>>"Best electric car", >>"Piano teachers", >>"Cheap smartphones."