4. Transactional searches

Finally, transactional searches are those in which the user has already determined the action they want to take and goes to Google with the sole objective of finding the place to perform the action. As expected, these types of searches are the ones with the highest value for a website, although they are also those that generally have the lowest search volume, so many people with little SEO experience may not be aware of them. By concentrating on the most popular searches. Some examples of transactional searches are: "Restaurants at the >>Barajas airport"

>>“Buy Lisbon London air ticket”.

>>"IPhone 7 Amazon".

google search

Starting with search intent

Using this model of grouping search types is a simple and quick way to understand the search intent of Google users.

Understanding search intent is a powerful tool for an SEO professional. Returning to the example of recreational drones, it is possible to make an outline of each of the types of searches that a Google user will perform before buying a recreational drone and in this way generate strategic content that guides them through each step of the purchase process.