I will give an example of a project which is currently being worked on: In this project, the objective is to position a page for the search " best drones "; If I created content that shows the best and most advanced military drones I would probably be able to meet all the on-page optimization “requirements” , but a simple analysis of the results for this search reveals that users actually want to read about recreational drones. When analyzing engagement metrics, such as bounce rate and time on page , Google will quickly be able to determine that my theoretical military drone page is not relevant to the user and will proceed to lower my page's position in the results.

This is a bit of an extreme example, but it shows that a simple search intent analysis can be critical in determining the success or failure of an SEO strategy.

When analyzing search intentions, it is useful to use a model that is searched into these 4 groups:

1 1. Informational searches

2 2. Browsing searches

3 3. Commercial searches

4 4. Transactional searches

5 Starting with search intent