It’s kinda scary, right?
You do see those fancy bloggers that offer webinars, and you find lots of people queuing up to watch them. They have attention and authority.
It might have crossed your mind to do such too. After all, webinars are probably the hottest thing on the net. But you are scared to run a webinar yourself.
The cost, and how to even create a webinar, let alone broadcast it? You are thinking it’s beyond a blogger like you?
The world of webinars has really changed. It’s much affordable, it’s very easy, and you can do it.
In fact, you should do it.
Here is why serious bloggers love to create webinars (Even when they have nothing to sell)
If you blog about any topic that a lot of people care about, you will be up in fierce competition.
Lots of bloggers will be trying to get the attention of your audience. So, if you want to stand out, running a webinar is one option that can help you.
As Chris Garrett said, you get the chance to create a sense of event around those ideas, values, and information.
You will be able to create a unique bond with your audience. When they watch you on a live camera, it's more like they are seeing you in person. They can see you and also interact with you. And in the future when they read your contents, your voice sounds in their hears.
By creating webinars, you become an authority and appear as a presenter while giving value to your audience. You’ll create fans who will respect and see you as an authority. I see webinars as magnets, they attract traffic and get you new subscriptions.
The question is if the webinar is that effective, why do we not see many bloggers use them?
The answer is, they are scared. What if I make mistakes, what if those trolls appear and start disrupting the presentation, My accent? This and many more are things that scare a lot of people. I understand it can be so difficult.
Jeff