3. Use Internal Links Carefully

You can think of internal links as a sitemap. Link to content that mentions something more appealing. By linking to such pages, you can create a natural flow on your site that visitors can follow.

Internal links are another way visitors can click through to your website. You shouldn't overwhelm your content by using them.

These are some of the best internal linking tips:

 Relevance matters. It is important to be relevant. Users who follow links and find content they don't expect based on their query will likely abandon the site and go elsewhere. When you’re embedding an internal link, ask yourself this question; "Would this meet customers’ expectations?"

 Don't overdo it. Do not use more than three links per paragraph. It makes your content difficult to read and overwhelms readers.

4. Give a Clear and Focused Call for Action.

When visitors arrive at your site, be sure to tell them about what you have to offer. To let your visitors know what they should do, make sure you have a clear call for action. Your CTA must be concise, clear, and persuasive.

Converting website visitors is a task. Your call-to-action should be enticing. The user will complete the task as quickly as possible.