1. Be Sure to Target People Who Are Abandoning Your Site.

Offer incentives to site visitors to return. Your site visitor should be offered a coupon that they can use for their next visit. They also have access to special content and a guide that will help educate them about the company's value.

OptinMonster’s Exit-Intent technology allows you to reach people about to leave your website. A targeted message can be used to convince them to return.

Sometimes people will simply leave your website without any explanation. But there is one last-ditch effort that you can make to keep them away from leaving.

Make sure to include the subscription form so you can capture their email addresses and target them with your next email campaign.

2. Match Search Intent.

Exemplifying search intent with examples is the easiest way. Let's say that you have decided to write a piece on how to create a great book review. Thousands of potential users could be searching for “how do I review a hot-selling book?” This is an important component of optimizing your content. Many people miss this.

Now you're ready to start writing the article. It will be an excellent article, rank on the first page, and have a good bounce rate.

What does it all mean?

You need to do a Google search for the focus keyword or phrase before you write your article. While your article may be great, it isn't in a list format. If you had done a search first, you might have seen that a numbered book is at the top.

While your article is excellent, it only contains some general tips and headings, rather than making it an easy to follow guide.

A user searching for "how to write a review of a book" was likely to be looking for a clear guide and not just general tips. Always conduct a search for yourself before you start writing your Content.