Step 1: Use Google Alerts to Find Relevant Content

From the WA trainings, we all know about the virtues of Google Alerts. t’s an east-to-use Google Tool that enables you to receive rapid and periodic updates on your favorite topics.

Give Google Alerts you keywords. They will send you regular emails with new web postings related to your keywords. You don’t have to do the searching – let Google do it for you!

Step 2: Re-Purpose the Content

Your daily stream of emails from Google Alerts will provide many external articles and blog posts with content that is highly relevant to your business niche. Your next step is to extract this key information, and re-present it with your particular business purpose in mind. Remember, always cite the author and article you are borrowing from and include a backlink from your site to the original source.

By using this methodology you will never run out of ideas for fresh content. Your readership will be happy. You will likely generate more business.

Step 3: Use Social Media to Let People Know About It

The last step in this process is to let the cyberworld, and in particular your own online networks, know about your new awesome content. Just like in the WA trainings: Make sure you get this new information out to Facebook, Google+, Pinterest, or other social media that you use.

Pay special attention to join Facebook Groups and Google+ communities that are particularly related to your business niche. Share your new content on these regularly to build up online credibility and attract new customers.