In its simplest definition, content creation is the plan and process of gathering information relevant to a particular topic or area of interest.

In the world of the web, and specifically for those of us who are building a profitable website business, it has additional significance: Presenting this material to your audience in a way that resonates with your readership and causes them to take an action you’d like – for example to click on a form or buy something while at your online business.

Ideally, you would like to create a system to do just that indefinitely going forward.