They say 2011 is the year of the Website Flipper. I don't have any strong opinions on this either way, but there lies a very important truth in this: your website is your #1 asset online not just in the fact that it can create income for you, but you can sell it for 10-12 times its monthly earnings easily on sites like Flippa.com. I don't know about you, but realizing this changed the online marketing game for me.

That's how I stumbled upon my 100 visitors in 2 weeks formula: I bought a site a short 2 weeks ago in the attempt to build it up and flip it for greater profits. The site that I bought was frankly shocking: no original content, horrendous design and obviously no traffic coming in. That said, it had a PR of 2 and some decent backlinks coming in, plus the domain name alone was ranking at #2 for a popular search term within the niche that had 10k searches a month (but the site would never get any traffic from that, because it didn't have a good title and description).

Somehow, don't ask me why, something clicked in my mind that unique, keyword optimized content that pulls traffic to your website is a valuable asset in itself that people will pay serious money for. It may be obvious to you, but it certainly wasn't obvious to me up until that moment. While articles that you submit to many of the article directories are considered fair game as far as other sites ripping them off, anything on your website is 100% your property, and whoever goes and copies it is in serious violation of DMCA rules.

So what did I do? Basically, I dumped all the existing articles and started writing new ones from scratch, just like any good article marketer would. Did my niche keyword research, wrote articles with 2-4% keyword density for the keyword I wanted to rank for, and pimped out my article with relevant graphics with the file named after the keyword I wanted to rank for.

I'm a prolific writer, so I posted up 10 articles in one day and then sat back and watched the traffic roll in. Literally, just with those 10 articles I wrote, I pulled in 35 visits in the following 24 hours alone. I don't know about you, but to me that's a pretty good return for 10 articles. From then on, it was just a matter of sticking to a schedule (I write 2 a day every day for the site) and I got to 100 uniques a day 2 weeks later and it's still growing by the day!