Marketing Sales Funnel Metrics Contd

3. Email Open Rate

How many of your emails are read by your leads? You want to know the rate at which your leads open and read your mails. If they do not open your emails, there will be no conversion.

Your email open rate is another metrics that will let you know when there is a need for an adjustment in your email heading and other parts of your mails.

4. Email Click-through Rate

Let assume all of your leads open your emails. Do they all read your emails and take necessary actions. You should be interested in what they do with your emails. Email click-through rate is an essential part of marketing sales funnel metrics, it tells you how many of your subscribers follow your mail through to your intended content.

5. Acquisition Channel’s conversion Rate

A good understanding of each acquisition channels conversion rate is important. It gives you an overview of where your leads are coming in from. You can determine the most affordable channel.

6. Conversion Rate

It is our overall destination point. How many of your leads become paying customers. Your conversion rate will show you the number of people who joined your sales funnel and end up becoming buying clients.

It is derived by dividing the number of people who become paying customers by the total number of leads.