Before I start looking at the marketing sales funnel, I want you to look at the funnel itself and how it works. It has a wide tip. It is such that you can pour a large volume of your liquid into it. It continues to narrow down to its bottom, where many times you have a filter.

The narrow end stream line s what goes into your final container. It shows that not all who enters the funnel at the wide end comes out at the narrow end. The same applies to the digital marketing sales funnel.

Then, what is a marketing sales funnel?

It is a step by step process that converts a lead or a prospect into a buying customer. It is not a one-off activity. It is a series of organized events tailored at growing dedicated customers.