Adding Affiliate Links

In the sample template on page 3, I indicated two places where it is natural to add your affiliate link.

It isn’t a good idea to add a link to every mention of the product name. I don’t have any secret inside information to Google’s site ranking algorithm but they don’t seem to like pages stuffed with affiliate links. Using two or three links, depending on the length of the review, seems best. That’s what I do. You will want to experiment for yourself.

Once you have some reviews on your website, you should link to those reviews from other posts you write rather than using your direct affiliate link in that content. That will help keep the affiliate link count down on those pages as well. Besides, internal links can actually help your page ranking while too many external affiliate links might hurt it.

The links you add should be to your best affiliate partners. Stick with quality providers who pay good commissions. Fly-by-nighters who don’t deliver on time or who overcharge aren’t helping you develop a loyal following regardless of how much commission they pay.

If you can’t find a good affiliate program associated with the product you are reviewing, think about Amazon. They don’t pay the most but they do carry just about anything you can think of. Your Amazon Associate membership should be your fallback plan when nothing else is suitable.