As you put down your content, first of all have the following points in mind

1.Remember you are communicating-this content is not just meant for search engines but for visitors who are looking for solutions to certain problems.

2.Make sure your content should be readable and engaging.

3.Learn to break it in to smaller paragraphs-this makes it easy to read and tends to keep visitors around for longer time.

4.Add visuals in between your paragraphs-as human beings,we tend to be visual in nature.Visitors will tend to stick around and concentrate on content that has pictures,simple and clear.

5.Search engines tend to rank longer posts higher compared to smaller ones.Make sure the word count is somewhere between 750-1500 and you will be good to go.

6. Separate paragraphs with headings,most preferably H3 or H4.

7.Finally,lead people to act within your content by the use of call to action phrases.For example,sign up for free....... and many more.