Step 2: Identify and analyse even those you feel are competitors.

Chances are you’re right. Even in the most unlikely places, you might just be surprised that a competition is present.

So be on the lookout for marketing tools and materials of any businesses that you perceive to be providing the same services as you do.

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GBC Premium
Thank for the information....
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@GBC
Thank you very much for the following and for your encouragement. Wish you all the best success.
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Debbi26 Premium
I like your #3. This isn't a competitive environment like the corporate world normally is. It's always good to know your competition though.
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@Debbi26
It helped us to plan our campaign better, otherwise you will repeat the same mistakes what others have already learned from. Why learned the hard way my sister?
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AngelaSmith1 Premium
Yea well said!
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@AngelaSmith1
Most welcome my dearest.
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MsDebbie Premium
Good points!
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@MsDebbie
Thank you very much for the encouragement my dear.
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Portaluser Premium
Definately agree with this. There is no need to be competitive, because there is enough business for everyone. If you work to give your customers more value for what they pay you for, you will always be in business. Looking at what others are doing is wise, you need to know what it is that people are buying; market research is the key.

My summing up of your great post would be:

Differentiate & add value!
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stopscamming Premium
@Portaluser
Oh my goodness. Thank you for your thoughtful comment.
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