Step 4: How can you be unique?
Finally, after gathering all the information from your competitors’ marketing materials and tools, it’s now time for you to create your own marketing campaign that would reflect something unique and compelling in your offer.
When you do find your answers, be sure to include every factor that can contribute to your success – your products and services, your operating method, your unique company qualities, your customer service attitude and finally your values.
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Portaluser
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Definately agree with this. There is no need to be competitive, because there is enough business for everyone. If you work to give your customers more value for what they pay you for, you will always be in business. Looking at what others are doing is wise, you need to know what it is that people are buying; market research is the key.
My summing up of your great post would be:
Differentiate & add value!
My summing up of your great post would be:
Differentiate & add value!