Step 1: Be a detective.

Competitive analysis is all about gathering the tools and materials your competitors have to market their products and services.

Examine their features, the design, and even the commercial color printing method used to come up with an effective marketing campaign.

One marketer even suggested shopping and purchasing from your competitors to learn and experience what it feels like to buy from them.



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GBC Premium
Thank for the information....
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stopscamming Premium
Thank you very much for the following and for your encouragement. Wish you all the best success.
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Debbi26 Premium
I like your #3. This isn't a competitive environment like the corporate world normally is. It's always good to know your competition though.
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stopscamming Premium
It helped us to plan our campaign better, otherwise you will repeat the same mistakes what others have already learned from. Why learned the hard way my sister?
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AngelaSmith1 Premium
Yea well said!
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stopscamming Premium
Most welcome my dearest.
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MsDebbie Premium
Good points!
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stopscamming Premium
Thank you very much for the encouragement my dear.
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Portaluser Premium
Definately agree with this. There is no need to be competitive, because there is enough business for everyone. If you work to give your customers more value for what they pay you for, you will always be in business. Looking at what others are doing is wise, you need to know what it is that people are buying; market research is the key.

My summing up of your great post would be:

Differentiate & add value!
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stopscamming Premium
Oh my goodness. Thank you for your thoughtful comment.
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