Step 1: Be a detective.
Competitive analysis is all about gathering the tools and materials your competitors have to market their products and services.
Examine their features, the design, and even the commercial color printing method used to come up with an effective marketing campaign.
One marketer even suggested shopping and purchasing from your competitors to learn and experience what it feels like to buy from them.
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Portaluser
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Definately agree with this. There is no need to be competitive, because there is enough business for everyone. If you work to give your customers more value for what they pay you for, you will always be in business. Looking at what others are doing is wise, you need to know what it is that people are buying; market research is the key.
My summing up of your great post would be:
Differentiate & add value!
My summing up of your great post would be:
Differentiate & add value!