The Importance of Knowing Your Keywords

Here are some internet usage stats for you. There are 1.4 BILLION internet users in the world - that accounts for only 21-22% of the population (naturally, this number will increase). Research shows that 84-85% of internet users will use a search engine to find the information, websites, or products they are looking for.

84-85% of 1.4 BILLION people are using a search engine to find information online - to find information YOU put online.

Now, there are a LOT of search engines available online, but there are only a few that are considered the big players in the search business. Out of all the searches performed online, 77-78% will use Google.

What does that mean to you and your web page? That means this:

For every 100 people that are looking for information you create and put online,

77 or 78 of them will try and find your information via one source --- through Google.