While I can go on and on about other more advance metrics of keyword research, my intent here is to keep it basic. I want each new lensmaster, article writer, and blog owner to not only learn how to get their pages ranked well in Google, but for them to also SEE free organic traffic coming to their web page via Google search.

Keyword research is not an exact science - it is more of an educated guess mixed with good marketing instincts.

As you learn more about researching keywords, your guesses will become even more educated and your instincts will become better and better.