2. Videos! Yes, yes, seriously, videos!

When we talk about how to write good texts on the web and generate content on the Internet, we should not limit ourselves to writing a huge number of articles on the Blog that often requires large doses of time and energy.

Sometimes, explaining the same thing by video and publishing it on our Blog or YouTube channel is much simpler and more agile, in addition to that it will easily achieve much more virality on the Internet, reaching many more potential clients.

A recent study by Forrester Research concludes that, at the level of effective marketing and advertising, one minute of video equals 1.8 million written words. Sounds crazy right? Well, madness is not taking advantage of it!

Video is a good way to publish good content on your website

Want more information on the power of video? There they go. For any communication via email, using video will greatly improve the click-through rates to our website or online store.

On the other hand, Google results that are videos receive many more clicks than text results.

People who watch product videos are 85% more likely to end up buying that product compared to those who are informed through textual or graphic content. Yes, 85% more sales!

And there is no shortage of ideas to start making videos: stories about what you have achieved for your clients or you are yet to achieve, presentation of products, offices and human resources, the manufacturing process, etc.